Turn ad spend into profitable customers.

Realvertising coordinates advertising across Google, Meta, TikTok, LinkedIn, Microsoft and other channels from one level above the ad networks. It reads your first-party business data — conversions, CRM records, collected revenue — and decides which channels deserve budget, which business outcome each should optimise for, which audiences to expand or suppress, and which creative and landing pages get tested. The networks keep running their own auctions; the Growth Brain decides how they work together. Every change is bounded by the Campaign Constitution, logged with its evidence, and reversible.

No. Google, Meta and TikTok run the auction — bid shaping, placement, per-impression delivery, audience matching inside their own inventory — and nothing here competes with that. Performance Max, Advantage+ and Smart+ keep running exactly as they do today; they are the execution layer the Growth Brain steers, and native network AI works better when it is fed real outcome data. What changes is the layer above them: which network gets the next euro, which business outcome each campaign is told to chase, and what happens when a network's reported ROAS does not match collected revenue.

Yes. You state the campaign intent — outcome, market, budget ceiling, constraints — and the platform builds campaign structure, audiences, budgets and ad variants for each channel through its channel adapters. Nothing reaches a live ad account until it passes the Campaign Constitution's checks, and approval gates can require a human on any account you choose. Every created object carries an idempotency key, so a retried build never leaves a duplicate campaign behind.

Yes, inside limits you set. The Campaign Constitution fixes a maximum daily movement, per-channel floors and ceilings, a maximum CAC, a minimum margin and the campaigns marked protected. The budget engine — deterministic code, not the model — computes the reallocation; the model decides that a reallocation is worth proposing and explains the reasoning. Anything outside your limits arrives as a proposal awaiting approval instead of an action.

Yes. It generates headlines, descriptions, image and video concepts and per-channel variant sets, drawing tone, brand rules and approved assets from your brand asset system and your content platform. Creative is produced against a hypothesis — an angle, an audience, a journey stage — and enters a test plan rather than an asset folder. When creative fatigue signals fire on a running variant, replacements are generated from the concepts still holding up.

It knows what your CRM knows. The CRM truth layer reads lead status, opportunity stage, deal size, win rate and close date, then returns qualified outcomes to the networks as offline conversions so their bidding stops chasing form fills. A campaign credited with cheap leads that never reach opportunity stage becomes visible as exactly that. Qualification rules stay in your CRM; this product consumes them and never invents a second scoring model.

Yes. Collected revenue from your finance system is joined to the journey by the attribution service, so campaigns are judged against recorded amounts rather than conversion counts. Value signals go back to each network's bidding model, which is what lets network-side value optimisation work on real figures instead of static placeholders. Revenue is credited to channels under the attribution rule you choose — credit, not proof of cause, which is what experiments exist for.

Yes, where your finance or accounting system supplies the inputs. The business metrics service computes contribution margin per product, order or customer from cost, discount and refund data, and Margin ROAS is reported next to revenue ROAS. Budget rules can then be written against margin: a minimum gross margin floor, a maximum CAC per segment, a pause rule for products selling below their floor. Realvertising does not define your margin — it reads the definition your finance system already uses.

Platform ROAS is what a network reports for conversions it can see and claim, on its own attribution window. True ROAS reconciles four layers kept separate — network truth, attributed truth, CRM truth and financial truth — and sets collected revenue against spend without flattening them into one figure. The gap between the two is the useful part: double-counted conversions, refunded orders, leads that never closed, and revenue no network claimed at all. Both numbers stay visible, because the platform figure still governs how that network's own bidding behaves.

Yes. The attribution service runs independent journey tracking across sessions, devices and channels, applying the model you select — first touch, last touch, linear, position-based or data-driven — over an attribution window you configure. Attribution distributes credit under a rule; it does not establish what would have happened without the channel. Every figure states the model and window that produced it, so two numbers computed under different rules are never compared as though they were the same measurement.